Virgin Mobile
NATIONWIDE ROLLOUT | CONCEPT & PROTOTYPE KIOSK 150 SQ FT
As part of revitalizing their current retail network, Virgin Mobile Canada aimed to vividly embody the brand’s playful and irreverent personality, specifically catering to young, tech-savvy shoppers. This initiative encompassed over 150 kiosks strategically located coast to coast.
Inspired by the spontaneous and authentic qualities of the Virgin brand, Figure3 believed that there should be more compelling interactivity to captivate the tech-savvy consumer amid the monotony of the telecom landscape in shopping centers across Canada.
Targeted
Brand Loyalty
To tap into the Gen Z and Millennial audience and foster brand loyalty, our team navigated the constraints of landlord and mall criteria. We introduced an innovative and eye-catching feature window, a novel approach not yet implemented by any other telecom brand.
The kiosk serves as an inspirational intercept, engaging mall traffic and bringing the Virgin Mobile “VIP” membership benefits program to life. This is achieved through curated ‘window display vignettes’ and integrated ‘interactive’ digital messaging.
Frictionless
Customer
Journey
The overall layout of the kiosks was strategically crafted to “ease the customer journey,” ensuring a frictionless experience while browsing and selecting services, devices, and accessories offered by Virgin Mobile.
Featuring an apothecary-style ‘product bar,’ customers can effortlessly compare prices and specifications of various Virgin Mobile offerings, resulting in an “instant, independent, and pleasant engagement.” Shoppers can further explore product offerings through a self-serve tablet or opt for one-on-one consultations with an associate at the ‘Virgin Bar.’