La Maison Simons, an established Quebec-based fashion retailer, sought to extend its presence beyond its home province and make a significant entry and expansion into the Canadian market. Figure3 spearheaded consumer research and design for the nationwide expansion, introducing a prototype store spanning 100,000 square feet in West Edmonton Mall, North America's largest shopping mall, located in Edmonton, Alberta.

Leveraging its reputation for a compelling and original approach, the Figure3 team played a crucial role in enabling the Simons brand to successfully introduce the new store concept to the Canadian marketplace. This involved creating thoughtful touchpoints that inspired customers to explore and engage with the emerging fashion brand. The success of this expansion model led to further ventures in other provinces and major cities, including Vancouver, Mississauga, and Ottawa.